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  <title><![CDATA[Willow & Zonefield]]></title>
  <link>https://willow-zonefield.com/</link>
  <description><![CDATA[Willow & Zonefield is a London florist making seasonal arrangements, wedding flowers, and event installs from a Vauxhall studio. Order online or visit us.]]></description>
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    <title><![CDATA[How to make dahlia arrangements last longer]]></title>
    <link>https://willow-zonefield.com/notes/how-to-make-dahlia-arrangements-last.html</link>
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    <description><![CDATA[Dahlias are the flower we get the most questions about, and the most complaints about. People buy them, put them in a vase, and two days later the heads are drooping. It is not the flowers' fault. It is almost always a handling issue, and most of it is fixable.]]></description>
    <pubDate>2026-07-14</pubDate>
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    <title><![CDATA[The best seasonal flowers for a summer garden party]]></title>
    <link>https://willow-zonefield.com/notes/seasonal-flowers-for-garden-parties.html</link>
    <guid>https://willow-zonefield.com/notes/seasonal-flowers-for-garden-parties.html</guid>
    <description><![CDATA[Garden party flowers have a specific set of requirements that indoor arrangements do not. They need to hold up in heat, look good at table height, and not fall apart when someone brushes past them. The good news is that the British summer, at its best, produces exactly the right flowers for this.]]></description>
    <pubDate>2026-06-30</pubDate>
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    <title><![CDATA[Foam-free floristry: what we use instead]]></title>
    <link>https://willow-zonefield.com/notes/foam-free-floristry-techniques.html</link>
    <guid>https://willow-zonefield.com/notes/foam-free-floristry-techniques.html</guid>
    <description><![CDATA[When we stopped using floral foam in spring 2021, the main question we got from other florists was: what do you use instead? The honest answer is that it depends on the arrangement, and there is no single substitute that does everything foam does. But the alternatives are better than most people expect.]]></description>
    <pubDate>2026-05-05</pubDate>
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    <title><![CDATA[How a flower subscription actually works]]></title>
    <link>https://willow-zonefield.com/notes/how-flower-subscriptions-work.html</link>
    <guid>https://willow-zonefield.com/notes/how-flower-subscriptions-work.html</guid>
    <description><![CDATA[We get a lot of questions about the subscription before people sign up, and most of them are the same questions. So here is a plain answer to all of them in one place.]]></description>
    <pubDate>2026-04-18</pubDate>
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    <title><![CDATA[Choosing flowers for your wedding: where to start]]></title>
    <link>https://willow-zonefield.com/notes/choosing-flowers-for-a-wedding.html</link>
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    <description><![CDATA[Most couples come to us having already spent several hours on Pinterest and feeling more confused than when they started. That is not a criticism. Pinterest is full of beautiful wedding flowers that are either out of season, out of budget, or both. Here is a more grounded way to think about it.]]></description>
    <pubDate>2026-03-10</pubDate>
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